1. Information, awareness, and promotion of an ideology pertaining to the reduction, simplicity, minimalism and/or efficiency within the realms of production, process, economics, energy, finance, well-being, or arts.
2. Consultation services, namely: information gathering, analysis and consultation related to the reduction, simplicity, minimalism and/or efficiency within the realms of production, process, economics, energy, finance, well-being, or arts, all to private and public sector clients.