…this article provides companies with the heuristic tools necessary to gain future-looking and practical insights to help them navigate this dematerialization of consumption and to identify long-term market opportunities within this area.
Post type: Publication or Book
Date of Publication: 11/05/2023
Author: Business Horizons Volume 66, Issue 6, November–December 2023, Pages 741-751
Website link: https://www.sciencedirect.com/science/article/pii/S0007681323000459