This thesis looks to develop how dematerialization theory shapes consumer experiences in the music industry, as the industry shifts to more digital practices.
Tangibility and Immateriality: Understanding Consumers’ Changing Sense of Touch in the Music Industry
Post type: Publication or Book
Date of Publication: 08/01/2014
Author: Kathryn Coduto
Website link: https://etd.ohiolink.edu/pg_10?0::NO:10:P10_ACCESSION_NUM:kent1406148708
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